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About Authentic Plenty

Authentic Plenty operates as a coffee trading business focused on the supply green Arabica coffee to wholesalers, traders, importers and industrial scale roasters. The company has procurement and warehousing activities in Ethiopia, as well as experience in trading commodities. Therefore, our main value offer currently lies with Ethiopian coffee. Nonetheless, we continue our expeditions to Uganda, and Colombia. We aim to add these origins to our trading portfolio in 2026.

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Our activity in Ethiopia is composed of stocking/warehousing and quality control oversight. When coffee is ready to be shipped, we determine the optimal routes for goods. We also carry out quality assurance procedures in our own laboratory in Europe if required. We source directly at origin, working within internationally compliant and responsible procurement channels. This enables traceability, specification control, and supply consistency, rather than opportunistic buying through intermediated layers. 

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Quality management is handled internally. Physical evaluation, sample verification, and lot approval are aligned with contract specifications before shipment and, where required, upon receipt. This reduces dispute risk and allows quality-confirmation-based trade structures. All procedures are carried out according to transparent protocols to reduce friction.

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We do not operate as a marketing brand or brokerage layer. We act as a principal counterparty, responsible for sourcing, warehousing, coordination, and delivery performance. We are commodity traders. We apply the financial instruments, used in traditional commodity trading, to trading coffee. Therefore, we offer a number of tangible benefits to our customers. These include but are not limited to:

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  • delayed or staged payment mechanisms

  • title transfer aligned with quality confirmation

  • delivery terms tailored to counterparty logistics and risk preferences

  • price fixation

  • branded packing

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Our commercial focus is deliberately narrow. We prioritize:

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  • repeat business over one-off spot trades

  • clear specifications over narrative positioning

  • execution reliability over volume signaling

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We search for like-minded organizations who value and respect specialization. We know that specialization, especially in trading commodities, has benefits. We are here to help you take advantage of those benefits.

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